If you have a website or you’re in the process of creating one, it needs to do these 2 jobs:
- Generate leads for your business
- Show your personality as a coach
Coaching business is built on connections. And people connect with people not with businesses. So, it’s important for you as a coach to show your website visitors who you’re as a person. And the best way to do this is by creating a short video.
A 60-second video which tells people what your business is about and how you can add value to the lives of your website visitors.
This will video will show your personality as a coach. And if the rest of the messaging on your website is focused on clients — their struggles, their dreams, the benefits your service can provide them; you will have a pretty good conversion rate.
Is your current website doing these 2 jobs?
If not, you may want to rethink about your website.